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TotalRetail Original Content

TotalRetail is a newsmagazine oriented toward coverage and analysis of the retail industry, its vitality, viability and advocacy. It is billed as a repository of insight, news and solutions to issues encountered by professionals at all levels of the consumer retail community.

TotalRetail produces copious and varied original content on a daily basis. Among the topics of universal importance to the retail industry as covered by TotalRetail’s original published items are (links to example content provided):

• Customer Service (Marketing) - “Five Reasons Human Customer Service Still Matters” (mytotalretail.com/article/5-reasons-human-customer-service-still-matters)
• Omnichannel Engagement (Retail) - “It’s Time To Forgo Band-Aid Solutions and Shift To Unified Retail” (mytotalretail.com/post/time-forgo-band-aid-solutions-shift-unified-retail)
• Disruptive Store-Vision (Retail) - “Retailer of the Year Barry Beck” (mytotalretail.com/longform/retailer-of-the-year-barry-beck-bluemercury/)
• Executive/Management Personnel (News) - “Macy’s Names Jill Ramsey Chief Product & Digital Revenue Officer” (mytotalretail.com/article/macys-names-jill-ramsey-chief-product-digital-revenue-officer)
• Technology (Retail) - “A Chat With Former Demandware CEO Tom Ebling” (mytotalretail.com/post/a-chat-with-tom-ebling-former-demandware-ceo)